The resurgence of AI tools in the past couple of months have been astonishing and alarming. It has taken the world by storm and everyone in the industry seem to be talking about it.
The introduction of generative AI such as chatGPT by OpenAI has opened up new opportunities and pose a serious challenge for the SEO industry. In this blog we explore how this new technology might reshape how we consume and produce information and how it will impact SEO.
ChatGPT became the fastest product to gain 1 million users in just 5 days.
What is generative AI?
Simply put, Generative AI uses machine learning algorithms to create new content, such as images, audio, or text. The traditional approach with AI focused on recognizing patterns or categorizing existing data. Generative AI systems generate diverse and original outputs with little to no input from the user. The user can then ask the model to improve or modify the output which in turn helps the model learn better.
ChatGPT uses GPT-3 language model that was developed by openAI. LaMda is another ML model that has been in development at Google.
But what has this anything to do with SEO?
In just 2 months from the launch of ChatGPT, Microsoft announced their ambitious plans to implement the same model in its long forgotten Bing search and Edge browser. One of the limitations of ChatGPT was that it had it’s knowledge cut-off in 2021. Adding the GPT-3 model on the vast index that bing has of the internet and bundling it directly on the browser made it for an exciting time.
Just 1 day before Microsoft made this announcement, Google put out a tweet introducing their own AI “Bard” which is built on their LaMda model.
2 giants of the search engine industry, both equipped with powerful cloud computing capabilities have gone all in on the AI race. And this has let Search engine optimizers excited and fearful to see how things are going to look ahead.