When you’re in the early stages of building your brand identity, you’re likely to encounter branding myths. Unfortunately, many businesses fall for these myths and buy these Myths from so-called marketing agencies, ultimately hurting their brand in the long run.
To help you find truth in the chaos, here are 3 common branding myths and the surprising truths behind them.
- Branding myth #1:
“Branding is important only when I’m growing”
Don’t underestimate your company’s strongest asset, branding. Branding can account for as much as 30 to almost 50 per cent of a company’s value. This is because properly executed branding makes your product or service distinguishable and unique: the one-of-a-kind experience you provide to customers.
