Cover Image for “Introducing Mypaylink: Fast, Easy, and Secure UPI Payments with QR Code and Dynamic Links

“Introducing Mypaylink: Fast, Easy, and Secure UPI Payments with QR Code and Dynamic Links

“UPI has been a game-changer for the Indian payments industry. It has made it possible for anyone with a smartphone to make digital payments, without the need for a physical debit or credit card. This has helped to promote financial inclusion and drive the growth of the digital economy in India.” Ravi Shankar Prasad, Minister […]

Cryston Fernandes
Cryston Fernandes

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Building marketing models that scale

Marketing has transformed in the past several years. Using AI tools now helps deliver relevant content to relevant users quickly. New york Times As we usher into the advanced…

Cryston Fernandes
Cryston Fernandes
Cover Image for 3 Of The Most Common Branding Myths

3 Of The Most Common Branding Myths

When you’re in the early stages of building your brand identity, you’re likely to encounter branding myths. Unfortunately, many businesses fall for these myths and buy these Myths from so-called marketing agencies, ultimately hurting their brand in the long run. To help you find truth in the chaos, here are 3 common branding myths and […]

Cryston Fernandes
Cryston Fernandes
Cover Image for How to strengthen your brand identity for your small business

How to strengthen your brand identity for your small business

“I’ll invest in building a brand once I’m up and running.” Does this ring a bell? This is a prevalent perspective among small business owners who are focused on marketing and sales but forget that their company is also a brand. While you may think you’re saving time by ignoring your brand identity, you’ll just […]

Cryston Fernandes
Cryston Fernandes